In the time frame of 575 days from January 15, 2025, the report indicates northlinkferries.co.uk passed 5 accessibility tests. Checks conducted have shown that northlinkferries.co.uk is functioning 5 times, the most recent was on July 8, 2026, when a 200 status code was received. There were no inaccessibility incidents found for northlinkferries.co.uk through all tests conducted as of August 14, 2026. No responses have an error status as of August 14, 2026, according to all received replies. Northlinkferries.co.uk's 0.390 seconds response time on July 8, 2026, contrasted its average of 0.473 seconds.
| Satellite provider | 100.00% | ||||||||
| 07:08 | |||||||||
| Site | Total Checks | Last Modified |
|---|---|---|
| 10 | January 8, 2025 | |
| 1 | February 5, 2025 | |
| 5 | January 15, 2025 | |
| 2 | October 23, 2025 | |
| 8 | April 26, 2025 |
Cracking.org | Northlinkferries.co.uk | ||||
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| Page Title | Page Title tips for northlinkferries.co.uk: The accuracy of your website title directly impacts user satisfaction and SEO performance; craft a title that precisely describes the content on the page, naturally incorporates relevant target keywords, and encourages clicks by promising value or specific information related to the user's search |
|---|---|
| Ferry to the Orkney and Shetland islands | NorthLink Ferries Length: 60 characters | |
| Meta Description | Meta Description tips for northlinkferries.co.uk: A meta description functions as a micro-copy sales pitch for your webpage in the search results, meticulously crafted to answer potential user queries, address specific concerns, highlight unique selling points, and clearly articulate the core benefit or solution offered, thereby significantly influencing the decision to visit your website. |
| Take a ferry to the Orkney and Shetland islands with NorthLink. Sail from Aberdeen to Lerwick, Aberden to Kirkwall and Scrabster to Stromness. Length: 142 characters | |
| Meta Keywords | Meta Keywords tips for northlinkferries.co.uk: Modern SEO heavily relies on structured data and internal linking, elements entirely separate from meta keywords and their outdated function in web crawlers. |
| no meta keywords data for northlinkferries.co.uk 2026-08-14T05:29:03+00:00 | |
| Page Content | Page Content tips for northlinkferries.co.uk: Understand user intent behind specific queries and tailor page content precisely to match informational, navigational, or commercial needs associated with that search. |
| Web Page Content Length: 67278 characters | |
| H1 Heading | H1 Heading tips for northlinkferries.co.uk: A concise and compelling H1 header improves both click-through rates from search engine results pages (SERPs) and user engagement once on the page, contributing significantly to overall website performance and SEO metrics. |
| Sail to Orkney and Shetland Count: 1 heading tag | |
| H2 Headings | H2 Headings tips for northlinkferries.co.uk: For optimal SEO, each H2 should incorporate secondary keywords directly relevant to the main H1 topic, boosting the page's relevance for specific user searches |
| Be inspired Sign up for our newsletter! Count: 2 heading tag | |
| H3 Headings | H3 Headings tips for northlinkferries.co.uk: Incorporate numbers and lists within the content that follows your H3 headers to break up text, enhance clarity, and potentially improve dwell time and social shares. |
| Service The journey Passenger info We sail to Dig Deeper Preparing for your journey Booking your journey 2026 sailings Take advantage of our many offers Islander benefits and discounts Count: 10 heading tag | |
| H4 Headings | H4 Headings tips for northlinkferries.co.uk: When optimizing long-form content, consistently applying H4 headers to introduce each new idea or supporting data point ensures the information remains scannable and digestible, keeping readers engaged and encouraging deeper exploration of the page. |
| no h4 headings data for northlinkferries.co.uk 2026-08-14T05:29:03+00:00 | |
| H5-H6 Headings | H5-H6 Headings tips for northlinkferries.co.uk: Use H5 elements to clearly separate distinct topics within a FAQ section, making it easier for users to scan and search for specific answers, thereby potentially improving dwell time and reducing bounce rates on complex informational pages. |
| Book now for 2026! Family & Friends discount Hamnavoe B&B Kids Go Free - Shetland Landbridge 8 of Shetland’s best hikes 12 tips for visiting Orkney in a motorhome or caravan 10 things you must experience in Shetland Book now Islander ID Help & support Support News About us Associated sites Destinations Ports and offices Our ferries Check-in and boarding Routes, times and prices Cabin availability calendar Booking Advice Islander booking Festive Timetable 2025 2026 Timetables Dry Dock Timetable 2026 2026 Fares 2026 Islander Fares Count: 28 heading tag | |
| Image ALT Attributes | Image ALT Attributes tips for northlinkferries.co.uk: Always include descriptive and accurate alt text for each image, ensuring the description conveys the image's purpose or content meaningfully for screen reader users and contributes valuable context to search engine algorithms. |
| https://www.northlinkferries.co.uk/wp-content/uploads/2025/12/MV-Hamnavoe-arriving-in-Scrabster-at-Christmas-time.jpg https://www.northlinkferries.co.uk/wp-content/uploads/2024/01/Eating-on-board-the-ferry-to-Shetland-and-Orkney.jpg https://www.northlinkferries.co.uk/wp-content/uploads/2025/07/Viklings-at-Banna-Minn.jpg https://www.northlinkferries.co.uk/wp-content/uploads/2024/02/Family-and-friends-discount-for-the-ferry-to-Orkney-and-Shetland.jpg https://www.northlinkferries.co.uk/wp-content/uploads/2024/02/MV-Hamnavoe-docked-in-Stromness-harbour-at-night.jpg https://www.northlinkferries.co.uk/wp-content/uploads/2024/02/Children-sail-for-free-on-direct-ferry-journeys-between-Aberdeen-and-Shetland.jpg https://www.northlinkferries.co.uk/wp-content/uploads/2024/02/Sailing-from-Orkney-with-the-Hoy-Hills-in-the-background.jpg https://www.northlinkferries.co.uk/wp-content/uploads/2025/04/Spotting-seals-on-the-Loch-of-Stenness-in-Orkney.jpg https://www.northlinkferries.co.uk/wp-content/uploads/2024/01/Sailing-to-the-Orkney-islands.jpg https://www.northlinkferries.co.uk/wp-content/uploads/2025/06/inspired-by-orkney-and-shetland-1024x151.jpg https://www.northlinkferries.co.uk/wp-content/uploads/2025/06/Walking-in-Shetland-1024x575.jpg and 10 more... Count: 12 images with ALT attributes | |
| Robots.txt | Robots.txt tips for northlinkferries.co.uk: Employ the 'Sitemap:' directive in your robots.xml file to explicitly tell search engines like Google about your XML sitemap's location, which significantly aids in the discovery and indexing of new and updated content across all relevant pages of your website faster than relying solely on automatic crawling. |
| file robots.txt was found on the website | |
| XML Sitemap | XML Sitemap tips for northlinkferries.co.uk: Creating a separate XML sitemap for your website's news content using the `news:publicationDate` and `news:modifiedDate` extensions offers specific signals to search engines like Google for potentially faster indexing of fresh, timely news articles and updates. |
| no xml sitemap data for northlinkferries.co.uk 2026-08-14T05:29:03+00:00 | |
| Page Size | Page Size tips for northlinkferries.co.uk: Compressing assets like PDFs and JPEGs during page rendering can drastically cut down the total bytes transferred, improving load times and user satisfaction. |
| page size: 66 kb | |
| Response Time | Response Time tips for northlinkferries.co.uk: Detect and diagnose slow response times using Lighthouse audits and browser developer tools to pinpoint inefficient scripts, unoptimized images, or database lag, allowing for targeted optimization efforts that directly enhance website speed and user satisfaction. |
| response time: 0.473 sec | |
| Minify CSS | Minify CSS tips for northlinkferries.co.uk: Employing automated CSS minification during build processes helps remove whitespace, comments, and unused selectors, effectively minimizing file weight, boosting site speed for better user engagement and Core Web Vitals, which are vital for higher search rankings. |
| Minified: https://www.northlinkferries.co.uk/wp-includes/css/dist/block-library/style.min.css?ver=6.8.3&vb=942d2d49492a25a697edd688b375fc863f83711b https://www.northlinkferries.co.uk/wp-content/plugins/jquery-pin-it-button-for-images/css/client.css?ver=3.0.6&vb=942d2d49492a25a697edd688b375fc863f83711b https://www.northlinkferries.co.uk/wp-content/themes/northlinkferries-co-uk/dist/index-bb614bf4.css?ver=6.8.3&vb=942d2d49492a25a697edd688b375fc863f83711b https://www.northlinkferries.co.uk/wp-content/tablepress-combined.min.css?ver=20&vb=942d2d49492a25a697edd688b375fc863f83711b https://www.northlinkferries.co.uk/wp-content/plugins/tablepress-premium/modules/css/build/datatables.buttons.css?ver=3.2.5&vb=942d2d49492a25a697edd688b375fc863f83711b https://www.northlinkferries.co.uk/wp-content/plugins/tablepress-premium/modules/css/build/datatables.columnfilterwidgets.css?ver=3.2.5&vb=942d2d49492a25a697edd688b375fc863f83711b https://www.northlinkferries.co.uk/wp-content/plugins/tablepress-premium/modules/css/build/datatables.fixedheader.css?ver=3.2.5&vb=942d2d49492a25a697edd688b375fc863f83711b https://www.northlinkferries.co.uk/wp-content/plugins/tablepress-premium/modules/css/build/datatables.fixedcolumns.css?ver=3.2.5&vb=942d2d49492a25a697edd688b375fc863f83711b https://www.northlinkferries.co.uk/wp-content/plugins/tablepress-premium/modules/css/build/datatables.scroll-buttons.css?ver=3.2.5&vb=942d2d49492a25a697edd688b375fc863f83711b https://www.northlinkferries.co.uk/wp-content/plugins/tablepress-premium/modules/css/build/responsive-tables.css?ver=3.2.5&vb=942d2d49492a25a697edd688b375fc863f83711b https://www.northlinkferries.co.uk/wp-content/dist/css/chunk-vendors.9b940c70.css?ver=1&vb=942d2d49492a25a697edd688b375fc863f83711b https://www.northlinkferries.co.uk/wp-content/dist/css/chunk-common.a74eaaea.css?ver=1&vb=942d2d49492a25a697edd688b375fc863f83711b https://www.northlinkferries.co.uk/wp-content/dist/css/Quickform.eb778c61.css?ver=1&vb=942d2d49492a25a697edd688b375fc863f83711b Unminified: https://fonts.googleapis.com/css2?family=Source+Sans+Pro:ital,wght@0,300;0,400;0,600;0,700;0,900;1,300;1,400;1,600;1,700;1,900&display=swap https://www.northlinkferries.co.uk/wp-content/themes/northlinkferries-co-uk/style.css?ver=1760135892&vb=942d2d49492a25a697edd688b375fc863f83711b https://www.northlinkferries.co.uk/wp-content/themes/northlinkferries-co-uk/assets/css/app.min.css?ver=1760135792&vb=942d2d49492a25a697edd688b375fc863f83711b https://www.northlinkferries.co.uk/wp-content/northlink-booking/layouts/entryform.css?ver=6.8.3&vb=942d2d49492a25a697edd688b375fc863f83711 included in the page | |
| Minify JavaScript | Minify JavaScript tips for northlinkferries.co.uk: Consider utilizing a server-side compression technique or a content delivery network (CDN) cache plugin that specifically handles minified JavaScript files to ensure that the optimized code is delivered directly to users, thereby boosting site speed and SEO effectiveness. |
| Minified: https://www.northlinkferries.co.uk/wp-includes/js/jquery/jquery.min.js?ver=3.7.1&vb=942d2d49492a25a697edd688b375fc863f83711b https://www.northlinkferries.co.uk/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1&vb=942d2d49492a25a697edd688b375fc863f83711b https://www.northlinkferries.co.uk/wp-content/themes/northlinkferries-co-uk/assets/js/aos.js?ver=1760135793&vb=942d2d49492a25a697edd688b375fc863f83711b https://www.northlinkferries.co.uk/wp-content/themes/northlinkferries-co-uk/assets/js/bootstrap.min.js?ver=1760135793&vb=942d2d49492a25a697edd688b375fc863f83711b https://www.northlinkferries.co.uk/wp-content/themes/northlinkferries-co-uk/assets/js/bootstrap-datetimepicker.min.js?ver=1760135793&vb=942d2d49492a25a697edd688b375fc863f83711b https://www.northlinkferries.co.uk/wp-content/themes/northlinkferries-co-uk/assets/js/jquery.magnific-popup.min.js?ver=1760135793&vb=942d2d49492a25a697edd688b375fc863f83711b https://www.northlinkferries.co.uk/wp-content/themes/northlinkferries-co-uk/assets/js/jquery.nice-select.min.js?ver=1760135793&vb=942d2d49492a25a697edd688b375fc863f83711b https://www.northlinkferries.co.uk/wp-content/plugins/jquery-pin-it-button-for-images/js/jpibfi.client.js?ver=3.0.6&vb=942d2d49492a25a697edd688b375fc863f83711b https://www.northlinkferries.co.uk/wp-content/themes/northlinkferries-co-uk/dist/index-a102986b.js?vb=942d2d49492a25a697edd688b375fc863f83711b https://www.northlinkferries.co.uk/wp-content/dist/js/chunk-vendors.fe490ecb.js?ver=1&vb=942d2d49492a25a697edd688b375fc863f83711b https://www.northlinkferries.co.uk/wp-content/dist/js/Quickform.0a30b6fa.js?ver=1&vb=942d2d49492a25a697edd688b375fc863f83711b Unminified: https://www.northlinkferries.co.uk/wp-content/themes/northlinkferries-co-uk/assets/js/moment.min.js?ver=1760135793&vb=942d2d49492a25a697edd688b375fc863f83711b https://www.northlinkferries.co.uk/wp-content/themes/northlinkferries-co-uk/assets/js/slick.js?ver=1760135793&vb=942d2d49492a25a697edd688b375fc863f83711b https://www.northlinkferries.co.uk/wp-content/themes/northlinkferries-co-uk/assets/js/app.js?ver=1760135793&vb=942d2d49492a25a697edd688b375fc863f83711 detected during site scan | |
| Structured Data | Structured Data tips for northlinkferries.co.uk: Integrate FAQ schema strategically within your FAQ page content; embed the structured data code to explicitly answer common user questions, signaling to search engines like Google the depth and relevance of your content, significantly increasing the potential for featured snippets and direct question answering within your SERP presence. |
| no structured data data for northlinkferries.co.uk 2026-08-14T05:29:03+00:00 | |
| CDN Usage | CDN Usage tips for northlinkferries.co.uk: Use a Content Delivery Network (CDN) to deliver critical static resources (CSS, JS, Fonts) faster to users worldwide, thereby improving Core Web Vitals scores, especially Largest Contentful Paint (LCP), and boosting overall SEO performance. |
| no cdn usage data for northlinkferries.co.uk 2026-08-14T05:29:03+00:00 | |
| SSL certificates | SSL certificates tips for northlinkferries.co.uk: Establishing a robust SSL certificate is essential for modern SEO, ensuring your website uses HTTPS which is increasingly recognized by Google as a positive ranking factor influencing visibility in search engine results pages. |
| SSL is enabled on the website |
| Minimum Daily Unique Visitors: | 2 364 |
| Minimum Daily Visits: | 2 763 |
| Minimum Daily Page Views: | 4 756 |
| Minimum Monthly Unique Visitors: | 70 920 |
| Minimum Monthly Visits: | 82 890 |
| Minimum Monthly Page Views: | 142 680 |
| Minimum Yearly Unique Visitors: | 851 040 |
| Minimum Yearly Visits: | 994 680 |
| Minimum Yearly Page Views: | 1 712 160 |
| Maximum Daily Unique Visitors: | 2 990 |
| Maximum Daily Visits: | 3 190 |
| Maximum Daily Page Views: | 5 383 |
| Maximum Monthly Unique Visitors: | 89 700 |
| Maximum Monthly Visits: | 95 700 |
| Maximum Monthly Page Views: | 161 490 |
| Maximum Yearly Unique Visitors: | 1 076 400 |
| Maximum Yearly Visits: | 1 148 400 |
| Maximum Yearly Page Views: | 1 937 880 |
| Daily Revenue: | US$ 3 - 8 |
| Monthly Revenue: | US$ 90 - 240 |
| Yearly Revenue: | US$ 1 080 - 2 880 |
| Minimum: | US$ 1 620 |
| Maximum: | US$ 8 640 |
| Rank | Points | |
|---|---|---|
| 456 026 | 6 003 341 | |
| 456 027 | 6 003 341 | |
| 456 028 | 6 003 340 | |
| 456 029 | 6 003 340 | |
| 456 030 | 6 003 339 | |
| 456 031 | 6 003 339 | |
| 456 032 | 6 003 338 | |
| 456 033 | 6 003 338 | |
| 456 034 | 6 003 337 | |
| 456 035 | 6 003 337 | |
| 456 036 | 6 003 337 |